George Cochrane

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George Cochrane has been releasing electronic music for over 8 years under various pseudonyms and spanning many eclectic sub-genres- from banging dancefloor tech house to funky downtempo produced completely from live beatbox samples. "The White Pinecone" represents a departure from that sound into a more song-oriented direction- riveting, immediate, and uniquely personal, while still holding onto a dancefloor friendly vibe.

George Cochrane grew up in Santa Cruz, California, surrounded by tall trees and the sparkling ocean. His musical journey took him from garage metal bands to classical jazz to sweaty rave production duos and then back again. However, after years of collaborative electronic music production, George started to miss his days as a solo songwriter. Indie rock had gotten a whole lot more interesting since he'd jettisoned it in the late 90's; maybe it was time for a rematch.

Shacking up in his San Francisco studio, George began to piece together the bits that would eventually make up The White Pinecone. Armed with finely honed electronic production skills, considerable instrumental ingenuity, and an array of emotions to get off his chest, surprising things began to spark.

Hip-shaking live drums and interlocking guitars turn sweaty numbers like "Click Clack Click" and "Proving Nothing" into late-night burners, while George's vocals coo and purr over an elastic electronic bounce on "Snowed In" and "You Don't Know Me". Sleekly slipping from electro-infused synth pop to shoegaze and disco, The White Pinecone's facets shine brightly with a compellingly gritty edge.